About PIO
PIO is organic skin therapy fortified with premium ingredients from nature only.
All formulas are developed as the ultimate supplement for all types of skin to meet different needs. The clinic specializes in the use of vitamins and premium natural ingredients from PIO’s certified partners.
Pure skin nourishment in its most natural form by expert Skin Therapist Sarah Elahi.
THE STORY BEHIND PIO
In the heart of Copenhagen, in 2017, the remarkable PIOskincare clinic and its exquisite products came into existence, founded by the exceptionally talented and medically certified Skin Therapist, Sarah Elahi. Sarah's passion for cosmetics bloomed from a tender age, sparked by her mother's captivating beauty cabinet when she was just 2 years old. While other children sought toys, young Sarah found her fascination in her Pakistani mother's makeup, creams, and delicate perfumes. As she grew, her curiosity deepened, and by the age of 10, she was engrossed in Maurice Messeguis' book, "Health Secrets of Plants & Herbs," the mayor of Provence, which opened her eyes to the wonders of natural cosmetics.
With a creative spirit, Sarah crafted her first self-made cream at a remarkable age of 16, nurturing her passion further. In 1992, she earned her degree as a medical certified Skin Therapist from Hudterapeut Skolen Af 1936 in Copenhagen, Denmark, sharpening her skills to bring the best to her clients.
Fate led Sarah to encounter Anders, a skilled cosmetic producer for a Danish company, whose friendship became a turning point in her journey. Inspired by their bond, Sarah embarked on a mission to create an entire line of beauty products that resonated with her philosophy of natural skincare. Thus, "Green Soap & Beauty" was born, enchanting customers who flocked to her flagship store in Copenhagen. The shop's success caught the attention of prominent publications, earning it a spot in New York Times' prestigious travel guide, "Time Out," for two consecutive years. However, Sarah's ambition knew no bounds.
In 2008, she sought to enhance her expertise, delving into oxygen lift treatments under the guidance of Michelle Peck, the acclaimed skin therapist of singer Madonna. Eager to provide her clients with the latest and most effective techniques, she pursued courses in laser hair removal and wrinkle treatments at Alma Laser. Her relentless pursuit of knowledge led her to be educated in Dr. Obagi's revolutionary blue peel by Dr. Jarl Burnaes at Sandvicka Private Hospital in Norway in 2009.
PIO IS MORE NATURAL THAN EVER
With three decades of experience, Sarah specialized in organic skincare which finally led to the foundation of PIO in 2017. All PIO products are currently developed and handmade at PIO’s production facilities in Copenhagen under the supervision of Sarah. Even though the PIO clinic is discreetly hidden in the heart of Copenhagen, the clinic attracts a wide range of customers from Denmark and abroad. The clinic is known for its honest and transparent approach to effective skincare and the skincare brand’s deep respect for the environment. Due to Sarah’s big interest in the environment, the clinic only makes use of natural organic certified ingredients with no perfume, parabens or Sodium Laureth Sulfate. All-natural. All vegan. All bottles are biodegradable reusable and packed with natural puffs made of corn that can be used as a natural fertilizer.
The clinic’s signature treatment is the Oxygen Lift; a treatment that penetrates the skin with hyaluronic acid, vitamin A+B+C, and botanical enzymes that minimize visible fine lines by the use of a special airbrush technique. A true PIO hero that delivers visible results after the first treatment. The clinic offers a full range of specialized PIOskincare products to accommodate any skin challenges under the personal guidance of Sarah Elahi.
Sarah Elahi - Founder, Product Developer & Skin Therapist of PIOskincare
1992 Medical certificed Skin Therapist at Hudterapeut Skolen Af 1936
1993 Methology of Green Peel by Dr. Christine Schrammecks
2008 Oxygen Lift Treatments by Michelle Peck
2008 Laser Removal: Hair and Wrinkle reduction at Alma Laser.
2009 Dr. Obagi Blue Peel at Dr. Jarl Burnæs, Sandvicka Private Hospital.